A brand is a person’s perception of a product, service, experience, or organization. A brand is seen as a huge asset for any company. It represents the entire company from the leaders to the logos involved. Upholding the integrity of a brand is considered vital. Branding is used to differentiate something or someone from the generic competition. Countertop brands having different perceptions from consumers are one of the few things that end up separating those companies from each other.